It seems that Timeline is taking over Facebook. I was notified today that as of March 30, 2012 all Facebook pages that have not been switched to the Timeline setting will be switched automatically- including brand pages! Timeline offers a whole new look and feel to Facebook but the first change that people will see on your new Timeline page is your cover photo. The cover photo is the enlarged image that appears at the top of your profile page (see image below). For information on how you should choose your cover photo, check out this page for more information from Facebook.